Nell’era della digitalizzazione dei contenuti video, le piattaforme OTT (Over-The-Top) sono diventate una componente centrale della strategia di distribuzione per media, broadcaster, aziende e creator. In modo semplice, un servizio OTT permette di offrire contenuti direttamente su Internet, senza dipendere da reti tradizionali come TV via cavo o satellite e questo sta rivoluzionando il modo in cui fruiamo e monetizziamo i video.In Vodevolution, vediamo ogni giorno quanto questo modello sia ormai imprescindibile per chi vuole costruire un rapporto diretto e duraturo con il proprio pubblico.

Brazil’s OTT (over-the-top) streaming market is rapidly emerging as one of the most dynamic in Latin America, offering significant growth potential — but also unique challenges for media companies and service providers

The Lombardy Region has officially launched Lombardia Notizie TV, a new digital streaming television channel aimed at covering daily life, events, and initiatives across the region.

Context: Not All Smart TVs Use Google/AndroidWhen people think of “Smart TV,” they often imagine a television with Android — maybe Android TV or Google TV — allowing app installation, Play Store access, and a “smartphone-like” experience on a big screen.

Official LaunchStarting January 13, 2026, Warner Bros. Discovery officially arrives in Italy with its streaming platform HBO Max.This means that TV series, films, and content previously accessible only through distribution agreements for example on pay-TV or other platforms — will now be available directly on HBO Max.

The shocking turning point: the dealIn the first week of December 2025, Netflix and Warner Bros. Discovery announced a historic agreement: Netflix will acquire WBD’s film and television studios, along with streaming platforms such as HBO Max and the associated catalog. The total value of the operation is estimated at approximately $82.7 billion.

The battle to control Warner Bros Discovery’s (WBD) assets has reopened with a bold move: Paramount has submitted a hostile all-cash offer of $30 per share, bringing the total value of the proposal to $108.4 billion.

With the arrival of NextGen TV (the ATSC 3.0 standard), now available to about 76% of U.S. households with compatible televisions, traditional broadcasters have the ability to launch what are known as “virtual channels.”

At this growth rate, Brazil is positioning itself as the third-largest FAST market in the world, right after the United States and the United Kingdom.A result that clearly reflects the country’s evolution and its openness to new video distribution models, supported by an increasingly mature digital ecosystem.

Roku’s stock has reached a new 52-week high, climbing to USD 107.57. This achievement highlights the strong market momentum the company is experiencing.Over the past twelve months, Roku shares have risen 52.25%, reflecting strong investor confidence.

Corporate Learning in the Digital Era: From Traditional Training to Continuous Online Learning

Roku and FreeWheel, a division of media giant Comcast (market capitalization: $114.79 billion), announced on Tuesday an expansion of their partnership aimed at improving targeting, transparency, and efficiency in the streaming advertising market.