How to use AI in OTT platforms

Published on 2025-03-15

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ott ia svod vod avod ai

How to use AI in OTT platforms

Here are some ways to integrate AI into an OTT platform:

1. User Preferences

AI can be used to analyze user preferences, viewing history, and browsing behavior to provide personalized recommendations. Thanks to recommendation algorithms, you can suggest movies, TV series, or other relevant content, increasing user engagement and satisfaction.

AI can also assist in content curation by automatically categorizing and tagging content based on genre, mood, theme, or other characteristics. This allows for efficient organization and easier content discovery for users.

2. Data Analysis

Artificial intelligence can help analyze user behavior and engagement metrics such as click-through rates, watch time, or drop-off points. By understanding these behaviors, you can optimize content distribution, improve the user experience, and identify areas for improvement.

These techniques can also be used to analyze user feedback, comments, or social media discussions related to the platform or specific content. Sentiment analysis provides valuable insights into user opinions, helping to identify areas for improvement and supporting decisions on acquisition, production, or marketing strategies.

AI can also be used to automatically moderate user-generated content, ensuring compliance with community guidelines and preventing the spread of inappropriate or harmful content. AI-based systems can detect and filter offensive language, explicit images, or other content that violates platform policies.

3. Advertising Optimization

AI can be used to optimize ad targeting and placement by analyzing user data and behavior.
By understanding users’ preferences and viewing habits, it can deliver personalized and relevant ads, thus increasing the likelihood of engagement and conversion.

4. Quality Control

Artificial intelligence can support quality control activities for an OTT platform across its three monetization models (AVOD – SVOD – TVOD) by automating the detection of audio and video issues, such as low resolution, distorted sound, or buffering problems.

By monitoring and analyzing platform performance, AI helps maintain a high-quality streaming experience for users. When integrating AI into an OTT platform, it is crucial to design a solid architecture, a robust infrastructure, and to have large volumes of data available for model training and optimization.

Furthermore, it is essential to prioritize user privacy and ensure compliance with data protection regulations.

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