Ao contrário do serviço de streaming por assinatura (SVOD), onde a Netflix é a "chefe", não há um líder de mercado claro entre as plataformas AVOD.

Today, Roku is the leading player in connected TV. This week, the company announced that it added 1.6 million active accounts in the first quarter of the year, reaching a total of 71.6 million active accounts.

I marchi che pianificano e consegnano la pubblicità su piattaforme OTT sono considerati cinque volte più moderni e cinque volte più innovativi rispetto a quelli che si promuovono in ambienti non on-demand.

Video-on-demand platforms are experiencing different consumption dynamics, with a clear advantage for subscription-based services (SVOD) compared to ad-supported services (AVOD).

61% figure points to a significant trend in the European film market

The Italian SVOD (Subscription Video On Demand) market continues to grow steadily, establishing itself as one of the most important in Europe. According to a recent report by Cinecittà News