What is web tv?

A Web TV initially referred to linear video streaming broadcast over the internet, but today the term encompasses various uses such as VOD (video on demand) sites, live streaming content, OTT platforms, and streaming services.

The concept of Web TV emerged in the United States in 1993, primarily used by political media. However, over time, Web TVs have been created across various industries. Companies began using them for corporate streaming, brands used them for marketing purposes, communities created their own Web TVs, and local Web TVs were launched focusing on specific geographical areas or highlighting particular cultures.

Whether you are a brand, a project owner, or simply passionate about a particular topic, creating a Web TV offers several compelling benefits. It allows you to engage your audience, showcase your content or products, and build an online platform dedicated to your community. A Web TV provides an opportunity to deliver targeted content, build brand loyalty, and reach a global audience.

Reasons to create a Web TV

Increase website traffic with video: Video content is very popular and widely consumed today. By offering video content on your website, you can attract more visitors and boost traffic. You can leverage social media platforms like YouTube or TikTok to share your content, but it’s important to drive users back to your website for ongoing engagement.

Improve search engine ranking with videos: Adding video content can have a positive impact on your search engine optimization (SEO) efforts. Many users use the “video” filter when searching on Google, and platforms like YouTube have become full-fledged search engines in their own right. By optimizing your videos for SEO—for example, using clear titles with relevant keywords, creating a video sitemap, and implementing schema markup—you can increase your chances of appearing in search results and improve your ranking.

Creating a Web TV not only offers the benefits of increased website traffic and improved SEO, but also enables you to engage your audience with dynamic and compelling video content. It provides the opportunity to showcase your brand, products, or expertise in an engaging format that resonates with today’s digital audience.

Increase your online presence

Web TV provides a platform for hosting and broadcasting videos across various online channels, allowing you to increase your visibility. By using Web TV, a company can communicate with its customers in a distinctive way, increasing brand awareness and standing out from competitors who rely on traditional channels. Ultimately, this contributes to enhancing the company’s reputation.

Enter a new target audience

The rise of social media and the internet has led to the development of new consumer behaviors. It is essential for institutions, companies, and brands to adapt to these changes. Allocating part of the communication budget to create video or audio content and offering it on your streaming platform should be a key strategy. By diverging from traditional channels, you will naturally attract new audiences (or customers, if you are a brand).

Promote audience loyalty

Creating a Web TV involves implementing a content strategy. By offering engaging, inspiring, educational, cultural, or value-added content to your audience, you will naturally strengthen the bond between your existing community and your brand. Video content is extremely engaging and allows you to build long-term relationships with users while cultivating your brand image.