Blog
Published on 16/09/2025
Prime Video, Disney+ e Netflix dominano i contenuti sportivi tra i servizi SVOD
A recent Nielsen Gracenote analysis reveals that Amazon Prime Video, Disney+, and Netflix now host as much as 92% of all sports content available in streaming across the main international SVOD services.
A significant growth in the sports sector
In Q2 2025, the overall programming offered by Amazon Prime Video, Apple TV+, Disney+, Netflix, and Paramount+ increased by 5%, with around 4,500 new titles including movies, series, and sports. The sports segment showed even stronger growth: +7.8% compared to the previous quarter, nearly double the growth of films and half a point more than new TV series.
Prime Video, Disney+, and Netflix: the leading players
In the sports share breakdown:
Prime Video firmly leads with about 33–35% share;
Disney+ follows closely with nearly 33%;
Netflix holds about 23–26% of sports streaming content.
These figures confirm that the three giants account for almost all of the sports offer on SVOD.
Why sports have become so strategic
Why focus so heavily on sports content? According to Gracenote, “live sports programming remains a key factor in attracting users, maintaining attention, and fostering interaction.” Sports generate immediate engagement and loyalty thanks to their “live” value.
Moreover, richer and more diversified catalogs help services stand out and deliver better viewing experiences: effective content discovery, supported by metadata, helps users find what interests them most.
The global context of sports streaming
This trend is part of a broader context of growth and fragmentation in streaming. More and more services, including Prime, Netflix, and others, are acquiring rights to live sports events (NFL, NBA, soccer, tennis, WWE, etc.), consolidating the trend of sports as a competitive lever.
In summary: key points
| Aspect | Key details |
|---|---|
| Total content growth | +5% in unique titles (movies, TV, sports) |
| Sports content increase | +7.8% among major SVODs |
| Sports market share | Prime Video ~33–35%, Disney+ ~33%, Netflix ~23–26% |
| Strategic rationale | Sports are a driver of growth, engagement, and loyalty |
| Overall trend | Significant investments in sports rights, expansion of live offer |
Conclusion
In the streaming landscape, Prime Video, Disney+, and Netflix dominate the sports scene—the numbers speak for themselves. Sports—thanks to their strong appeal, live immediacy, and event value—are becoming increasingly central in the competition among global SVOD services.