OTT platform for content strategy

When we think of OTT (Over-the-Top) platforms, our minds immediately go to “entertainment content” like movies and series. However, it’s important to note that streaming sites are not limited to producers or distributors from the film industry or various sports.

According to CMI strategies, around 80% of marketers believe that video content is becoming increasingly important in the business world. This is why we will explore together why an OTT platform can be an essential component of your marketing strategy.

OTT platforms are best for videos

Video content has been at the forefront of digital marketing for several years. Its popularity can be attributed to its format, accessibility, and ability to deliver a message clearly and concisely. Studies conducted by Statista (2019) reveal that nearly 56% of the French watch videos at least once a month.

In fact, people want more than just entertaining videos. Wyzowl (2020) reports that:

86% of consumers want to see more video content from the companies and brands they are loyal to.

89% of marketers who use video are satisfied with the return on investment (ROI) they receive.

Video content summarizes information in a way that is easier to understand compared to text alone. It allows emotions to be conveyed and grabs the viewer’s attention, making it a powerful tool for delivering a message.

It’s important to note that video content is also more memorable. A high-quality video that delivers a relevant idea can quickly go viral on social media platforms like Facebook, Instagram, and TikTok. Therefore, it’s the perfect medium for transmitting messages or ideas.

Integrate streaming platforms into your marketing strategy

Integrating a streaming platform into your marketing strategy is crucial in today’s digital era. Regarding marketing strategies, we focus on customer-oriented approaches since we’re discussing streaming platforms. You can have a VOD platform for professional (B2B) or individual (B2C) customers. The content and objectives of the video differ depending on the target audience, whether professionals or the general public.

For the general public, the goal may be to strengthen brand image, solidify customer engagement, or even trigger purchasing decisions. For professionals, the goal may be to provide high-value-added videos for the target audience or to demonstrate expertise in the business sector.

It is crucial to remember that the content must be adapted not only to the target audience but also to the intended objectives. It is also essential to pay attention to the video production setting, background, and tone used to convey the message.

Video content for your marketing message

The distribution of video content to deliver a marketing message has become increasingly popular over the years due to its format, accessibility, and effectiveness in providing a clear and concise message. According to a 2019 study conducted by Statista, about 56% of the French watch videos at least once a month.

It’s important to note that people are not only interested in watching entertaining videos but also those that provide value and information. The Wyzowl 2020 report revealed that 86% of consumers want to see more video content from the brands they are loyal to, while 89% of marketers using videos are satisfied with the return on investment (ROI) they achieve. Videos have the ability to summarize information in an easy-to-understand way, convey emotions effectively, and capture the viewer's attention.