Blog
Published on 09/01/2026
Lombardia Notizie TV: the new regional streaming TV channel
The service is available live on the YouTube and Twitch channels managed by the Lombardy Region, with programming running from 8:00 AM to midnight.
A TV Channel for News and Regional Promotion
Lombardia Notizie TV’s content includes:
- daily news reporting;
- in-studio analysis and discussions;
- promotional videos about local areas;
- dedicated coverage of the Milan-Cortina 2026 Winter Olympics and Paralympics, featuring podcasts, interviews, and event updates.
According to Pierfrancesco Gallizzi, the Region’s Director of Communications, the decision to focus on online platforms like YouTube and Twitch reflects current viewing habits, especially among younger audiences who increasingly prefer streaming.
How to Follow Lombardia Notizie TV
Viewers can tune into the channel via the dedicated website or through the Region’s social media channels, with no subscription or traditional broadcast equipment required.
Lombardia Notizie TV complements Lombardia Notizie Online, the region’s press agency that delivers daily updates on local politics, economy, and news.
Lombardia Notizie TV as a Case Study in Regional OTT Transformation
Lombardia Notizie TV represents a clear example of how regional institutions and public broadcasters are embracing OTT and streaming-first strategies to modernize information delivery.
From traditional broadcast to digital-first distribution
Instead of relying on linear TV or traditional regional broadcasters, Lombardia Notizie TV has been launched as a streaming-native channel, distributed via platforms like YouTube and Twitch.
This approach reduces distribution costs, removes technical barriers for viewers, and aligns with how audiences — especially younger demographics — consume news today.
Accessibility and reach
By using widely adopted platforms, the channel achieves immediate reach across devices: smartphones, laptops, tablets, smart TVs, and connected devices.
No subscriptions, decoders, or regional frequencies are required, making public information more accessible and inclusive.
Content strategy: information + territory promotion
Lombardia Notizie TV combines:
- institutional news and public updates,
- in-depth studio formats,
- territorial storytelling and promotion,
- coverage of strategic events such as the Milan–Cortina 2026 Winter Olympics.
- This hybrid editorial model strengthens the link between public communication, regional identity, and digital storytelling.
Alignment with OTT and FAST trends
The project follows the same logic driving OTT and FAST ecosystems:
- continuous live programming,
- digital-first workflows,
- scalable distribution,
- platform-agnostic access.