HBO Max Arrives in Italy: What Changes Starting January 2026

What It Offers: Catalog, Series, Films, and Sports

Series and Films

The catalog will include content from HBO, Warner Bros. Pictures, Warner Bros. Television, the DC Universe, “Max Originals,” and much more.
Among the most anticipated titles:

the Game of Thrones universe spin-off A Knight of the Seven Kingdoms

the Italian original Portobello, directed by Marco Bellocchio, arriving on February 20

other major titles already known, such as The Last of Us, The White Lotus, as well as high-profile Warner and DC Comics films.

Sports and Live Events

HBO Max will also include sports content thanks to its integration with Eurosport. Major events are on the way, including coverage of the Milan-Cortina 2026 Winter Olympics.
For users interested in sports, an additional add-on will be available on top of the base plan.

Pricing: Plans and Subscriptions

HBO Max will launch in Italy with three monthly subscription plans, plus an optional sports add-on:

Base (with ads): €5.99/month — Full HD on 2 devices

Standard: €11.99/month — Full HD on 2 devices + extra features (e.g., downloads)

Premium: €16.99/month — 4K Ultra HD + Dolby Atmos (when available) on 4 devices + 100 downloads

Sports Add-on: + €3/month — includes Eurosport and live sports, with streaming on up to 2 devices simultaneously.

Impact on the Italian Market and Competition

The arrival of HBO Max in Italy marks a major shift for both pay-TV and streaming.
The platform brings together, under one roof, a vast catalog of series, films, DC content, international and Italian originals, and sports.

This reshapes relationships with traditional players such as Sky, which will gradually lose exclusivity over many Warner/HBO titles.

For users, it means having a single app that bundles cinema, series, superheroes, sports, and local productions.
For competitors, it's a new challenge: offering added value to stand out.

In Summary: What Really Changes

Starting January 13, 2026, HBO Max becomes available in Italy with the full Warner/HBO catalog + sports + originals.

Three pricing tiers plus a sports add-on: €5.99 to €16.99 per month.

A mix of global franchises and Italian productions.

A major new player enters the Italian streaming market with consequences for pay-TV and other services.