5 ideas to create videos

Creating content can often feel like an ongoing and demanding process. It requires considerable effort to brainstorm and produce high-quality content that effectively promotes your business.

However, evergreen content offers a way to break free from this continuous cycle. While you still need to invest in producing excellent content, evergreen videos, blog posts, and landing pages have the potential to deliver consistent long-term results after their initial publication. In fact, this type of content tends to attract increasing traffic over time and establishes your authority on the topic.

Evergreen Content

By mastering the art of creating evergreen content that remains relevant and successful year after year, you can build a powerful content engine that boosts brand recognition, improves search engine rankings, and increases lead generation.

On the other hand, timely content, also known as trending content, drives traffic for a short period. Brands with strong search engine authority can benefit from this type of content, as it can be a significant traffic source. However, brands that rely on timely content must continuously produce new materials to stay relevant, focusing on areas such as news, entertainment, and other fast-changing topics.

In terms of traffic patterns, timely articles experience an initial spike but gradually decline as audience interest fades. In contrast, evergreen content, when optimized for search engine optimization (SEO), takes time to reach its full potential—usually 3 to 8 months. Once it peaks, successful evergreen articles maintain a steady flow of monthly traffic, as shown in the chart below.

5 Types of Videos

1. Explainer Videos

Explainer videos are an excellent way to introduce your product or service and explain its importance to viewers. Regardless of the format, this type of content plays a crucial role in communicating why your business exists. Explainer videos are created for sales and marketing and are often featured on product landing pages or the company’s homepage.

2. Educational Videos

Create educational videos that provide added value to your audience. You can offer tutorials, guides, or lessons on topics relevant to your industry or product. Users appreciate content that helps them learn something new and useful in their personal or professional journey.

3. Testimonial Videos

Success story videos can be powerful marketing tools. Share the positive experiences of your clients or business partners regarding your product or service. These videos help build trust and credibility for your brand, showing viewers that others have achieved positive results by working with you.

A modern approach to testimonials that is gaining popularity is the "customer spotlight." Unlike direct promotions, customer spotlights invite potential clients to picture themselves in the shoes of satisfied users of your product or service. This method allows them to see firsthand how others have succeeded through your offerings, fostering a deeper sense of trust and connection with your brand.

4. Tutorial Videos

Including best practices from your industry allows you to showcase your authoritative expertise on a particular topic. While "how-to" content aims to help beginners, best practice content is designed for individuals who already have a basic understanding of the subject and are seeking deeper insights.

By sharing best practices, you demonstrate advanced knowledge and expertise in your field, providing valuable insights and guidance to your audience. This type of content is especially useful for those looking to refine their skills, optimize processes, or stay up-to-date with the latest industry trends. It positions your brand as a reliable source of expert information and helps build trust and credibility among your target audience.

5. Case Studies

Case studies present a unique opportunity for your company to showcase successful outcomes, tackle challenging projects, and even discuss failures while offering advice on how others can overcome similar obstacles—often using your products or services.

To create impactful case studies, consider conducting interviews with the people involved. This approach generates engaging and compelling content. Furthermore, including visual elements can help clarify complex concepts or effectively present data, enhancing the overall presentation.

Another effective strategy is to showcase a client’s experience "before" and "after" using your products or services. This strategy turns the case study into a customer spotlight, providing concrete information that details the positive changes and benefits achieved through their engagement with your offerings. These customer-focused case studies have a strong impact on potential clients, further reinforcing the value and effectiveness of your products or services.