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Mediaset AdManager: the simple guide to start advertising on TV… independently!
It’s an online tool that allows you to create and manage your own advertising campaigns on Connected TVs.
Basically, you can deliver your commercial to millions of Italian households watching Mediaset content through smart TVs. And not only that: you can choose who sees it, when, where, and how much to spend.
All in a simple, guided way… with no middlemen.
How does it work? A campaign is created in 4 steps
1. Choose when to go on air and with what budget
The first thing the platform asks you is:
When do you want your campaign to start?
How much do you want to spend?
You set the dates and budget, and AdManager immediately tells you how many people you could reach. Kind of like when you're planning a campaign on social media—but here, we’re talking about TV!
2. Decide who should see your ad
This is where it gets interesting. You can choose your audience based on:
Geographic area (e.g., only in Northern Italy or a specific city)
Age and gender
Interests (e.g., sports fans, food lovers, families with children…)
This way, your message reaches only the right people, avoiding waste.
3. Upload your video ad
Already have a commercial ready? Just upload it!
If not, you can create a new one with the help of a videomaker or agency.
The platform provides technical specs to help you avoid mistakes and keep things running smoothly.
4. Go live (and keep an eye on the results)
Once everything is ready, just click “activate campaign”… and your ad actually goes on air!
From there, you can monitor performance in real time: how many people are watching it, where, and how often. If needed, you can tweak things along the way.
Why use it?
Highly targeted audience: no wasted advertising.
Huge visibility: TV is still the most powerful medium to get noticed.
Self-managed: you’re in control of everything, with simple, user-friendly tools.
Always up-to-date reports: you know exactly what you're getting.
And if you're wondering: “Does it really work?”—know that many local and national businesses have already used it successfully.
A few examples? Expert, Despar, DB Bahn, and many more.
In conclusion
Mediaset AdManager is a real game-changer: it makes TV advertising accessible to everyone, even with small budgets.
If you have something to say, a product to launch, or want to get your brand known by a wide and well-targeted audience… maybe it’s time to take the big leap into TV.