Why develop OTT in mobile?
09 April 2025
Mobile applications have become an integral part of our daily lives, with a wide range of software available today. From Spotify for music streaming to Google Maps for geolocation services, Omio for train ticket booking, and Netflix for video streaming, there seems to be an app for almost everything.
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How important is advertising for consumers?
09 April 2025
Recent discoveries have challenged the widely accepted idea that users naturally appreciate and engage more with well-tailored marketing.
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Roku is the leading player in connected TV.
09 April 2025
Today, Roku is the leading player in connected TV. This week, the company announced that it added 1.6 million active accounts in the first quarter of the year, reaching a total of 71.6 million active accounts.
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Netflix increase ads
09 April 2025
The news comes from Netflix, which is investing in ad sales and using advertising to monetize its content. It has signed a contract with Integral Ad Science (IAS) to monitor the validity of the service.
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OTT platforms introducing games
08 April 2025
Streaming platforms are becoming increasingly popular and offer users a wide range of video content. However, this does not seem to be enough given the vast amount of content available to users.
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Amazon Fire Tv
08 April 2025
Fire TV customers with a DirecTV Stream subscription can now download the DirecTV app from the Amazon Appstore. They will then be able to access DirecTV’s live TV catalog through Fire TV’s “Live” tab. The integration is available only to Fire TV users in the United States and does not apply to DirecTV satellite customers.
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How to invest in Roku
08 April 2025
The growth of this stock has been impressive, but is now the right time to buy?To answer this question, we need to assess both the stock market trend and the company’s revenues and profits. After reading our guide, you will have all the necessary information to decide on this investment.
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Google Tv: what is?
08 April 2025
In 2020, Google launched its own entertainment TV platform with the introduction of Google TV, a streaming service aggregator that competes with the Android TV launcher.
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Warner Bros Discovery were born
08 April 2025
AT&T Inc. (NYSE:T) announced the closing of the transaction to combine WarnerMedia’s business with Discovery.
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Why OTT has a success?
08 April 2025
OTT is the acronym for “over the top,” a term nowadays used to define the numerous media companies that provide content and services via the Internet, thus bypassing traditional distribution systems: in the case of television, satellite or terrestrial digital broadcasting. In fact, OTTs are often confused with simple video streaming services, since television and video content were first offered by these digital players.
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25% dos americanos usam AVOD.
01 April 2025
Ao contrário do serviço de streaming por assinatura (SVOD), onde a Netflix é a "chefe", não há um líder de mercado claro entre as plataformas AVOD.
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Innovative Ways to Do Live Streaming
17 March 2025
Live streaming can be customized to fit your brand’s needs and goals. Here are some popular use cases to inspire your strategy-
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