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75% MORE FOR YOUTUBE NEWS!

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The Google application YouTube sees news content viewership increase by 75%: the interest of news content on the site has increased by 75% during the last weeks.

Neal Mohan, Google-owned video site’s chief product officer, said that viewers are “trying to consume as much information around this crisis [...]”

As a part of its coronavirus efforts, YouTube has added an information tab linking to health agencies to its homepage and on videos that mention covid19.

 

Like other sites, YouTube is attempting to nullify the spread of false videos. Mohan said that it has removed thousands of videos which have violated policies on disinformation, and that it has in particular restricted videos that fuel a conspiracy theory which links the spread of coronavirus to 5G networks.

 

In spite of the massive spike in viewership, YouTube has – like other social sites – seen a decline in ad sales as advertisers take a more conservative approach. One source cited by Bloomberg said that the ‘cost per mile’ (CPM, the cost an advertiser pays for one thousand views or clicks of an advertisement) for YouTube had fallen by 8% amid the pandemic.

 

Ad prices have never been so low. It's time to invest.

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