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STREAMING CONNECTIONS IN US HOUSES

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More than 80% of US households having internet-connected TV devices!

80% of US TV households have at least one Internet-connected TV device. This includes the likes of connected Smart TVs, stand-alone streaming devices (such as Roku, Amazon Fire TV stick or set-top box, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players.

 

Let’s see the numbers…

 

Almost 64% of US households have three or more devices

58% of TV households have at least one connected Smart TV

56% of TV households have at least one stand-alone streaming device

40% of Americans watch video on a TV via a connected device daily

 

Older individuals use connected TV devices less often than others: adults ages 55+, 18% watch video on a TV via a connected device daily – compared to 48% of ages 35-54 and 55% of ages 18-34.

 

A quarter of American adults watch video on a TV via a stand-alone device (Roku Box, Apple TV…), 20% via an Internet-enabled Smart TV app (mostly Samsung), 11% via a connected game system, and 3% via a connected Blu-ray player.

 

There are now nearly 400 million connected TV devices in US TV households. This is an increase from about 250 million connected TV devices in 2016. And these totals do not even include pay-TV set-top boxes that can be used to access content from the Internet. 

 

Along with this increase in the number of devices, the percent of adults in the U.S. using these connected devices to watch video on a TV each day has more than doubled – growing from 19% to 40% percent – in just the past four years.

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