Roku in Brazil with Philco!


ROKU is pushing its international presence with the launch of new Roku Smart TV models in Brazil, with Philco partnership.

Markedly, Roku also launched the Roku Express player in Brazil last October to further strengthen its customer base and build scale in Brazil.


Previously, Roku partnered with TPV in Brazil, bringing locally built AOC Roku Smart TV models to market. Moreover, the company also launched streaming service Globoplay for Roku customers in partnership with Brazil-based media powerhouse, Globo.

Philco & Roku Smart TV business model for Brazil

With the new TV lineup, Brazilian customers will get the latest Roku operating system to access free and paid channels. While Philco’s TV has access to streaming video apps, such as Netflix, Disney +, Prime Video, Globoplay and Pluto TV.

According to Roku, its platform provides access to more than 100,000 films on 5,000 channels. The system also has a search tool that allows you to find content in all applications.

The Roku app installed in Philco Roku TV enables control over the TV directly through a smartphone and even reproduce the Philco Roku TV’s voice on the cell phone, making it easy to use headphones for watching programs or playing games.


There is more for Brazil!

In addition to Globoplay, consumers in Brazil will be able to enjoy entertainment from paid and free channels on the Roku platform, such as:


  • Apple TV app to enjoy Apple TV+ and browse, buy or rent movies.
  • BabyFirst TV to introduce young children to basic building blocks like numbers, colors, animals, art and music.
  • DAZN The largest, fastest growing global sports streaming service  to enjoy live football, basketball, boxing, tennis and more.
  • Deezer as audio streaming channel
  • Google Play, to enjoy movies and TV programs on demand
  • Happy Kids to entertain and educate children of all ages with music, stories and activity guides.
  • HBO GO with the best of HBO’s exclusive content, i
  • Looke Brazilian streaming service that allows users to enjoy movies and TV series
  • Netflix streaming entertainment service 
  • PlayKids Brazilian educational channel
  • Spotify Global audio streaming subscription service 
  • YouTube for free videos and music.




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